If money is tight (which is true now more than ever), it is tempting to cut back on any marketing, but it is a time that you need to look to promote your business. Spending money on advertising and promoting your business will increase revenue, and you should consider where it is best to spend it.
Although advertising online is cheaper than in a printed publication, you should consider the return you will get from the money you have spent.
Many businesses believe they should only place an advertisement online when it comes to advertising and brand awareness. However, it would help to consider advertising in printed magazines for several reasons. We have listed some reasons why printing marketing will benefit you.
5 Reasons You Should Advertise in Magazines
1.Catching the eye of the customer.
Magazines have a design aesthetic with which people can connect more than websites. When someone sees your advert in a magazine, they will more likely recall it because the design is iconic.
2. Targeting specific demographics.
Print media may be the way to go if you aim to target some potential customers in a specific demographic with your marketing campaign. Magazines are primarily targeted at a specific demographic and offer advertisers (you) the opportunity for more precise targeting of audiences than other forms of print media (such as newspapers).
3. The power behind the paper.
Many people still love forms of printed matter, as people like the feeling of reading a book rather than reading something digitally. A UK magazine trade association IPSO found that around 66% of the people surveyed had read a printed magazine at least once over the past three months.
4. Longevity of an advert.
When an advert is seen online, consumers will see it for only a fraction of a second before they continue scrolling.
People tend to keep their favourite magazines until the next edition or even longer. If you think about it, they will likely pick it up several times to look at over a cuppa and something to show visitors, friends and family. Magazines are rarely thrown away but shared between friends, so your advert may be around for many months.
5. Grabbing attention!
As you know, many people go online using their phones often whilst doing something else like watching television, standing in a queue or cooking dinner. They will always be more engaged with the content when they sit down with their feet up to read a magazine. Therefore, your advert is far more likely to be noticed and remembered. Your advert will have more impact if people concentrate on what they’re reading.
For years, research has shown that what people read in print is far more credible than anything they read online. This is even more so since the creation of “fake news”.
Advertising in a magazine should not be dismissed as old-fashioned or expensive and should be a crucial part of your marketing campaign.
